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    The College > Social Media Marketing SMM Training Short Course

    Social Media Marketing SMM Training Short Course by shan-e-ulfat

    Course Outline

    Introduction to Facebook Marketing

    Facebook is undoubtedly the most popular social media platform availabe with many advantages associated with it. It is primarily a social networking site, however it can be used as a handy tool for promoting and advertising a business. We can use Facebook to promote a brand, market a company, or create awareness about a service or a product.

    Success with this form of Marketing require more than a fan page and a few friends. When used effectively, Facebook marketing can provide a business with exciting benefits and results. Facebook marketing can enable businessman to greatly improve their brand awareness and reach out to a wider audience.

    Create Fan Page

    A Facebook fan page is an amazing way to promote your business, build awareness for a cause, and gather support for your brand. if you would like to create a fan page, follow these easy steps -

    1. Log in to your Facebook account.
    2. Click on the settings on the top right-hand corner of your page.
    3. Click on create page.
    4. Click on the type of page you would like to creat.
    5. Fill in all the information required.
    6. Click on "get Started".
    7. Upload a profile picture and click on save photo.
    8. Complete a 'about' section and click 'dsve info'.
    9. Now decide whether you want to enable ads or skip (it will be payable if you enable).

    Facebook Profile

    Facebook Profiles are for people and they are generally meant for personal use only. A Facebook profile is an acccount that is allocated against an individual, who can use it to network with friends and colleagues, and share information with them. It is designed to be unique profile on the Facebook network for that one individual, and it is not meant to be used to represent a company, an organization,or a fictional character.

    Facebook Places

    Facebook Places enable people to provide real-time update of where they are and what they are doing when they are on the move. It also enables its users to take advantage of unexpected coincidences such as discovering that they are at some concernt as their friends. Users can check in when they arrive at a location, and see whether their friends are nearby. The best part about Facebook places is that it will more or less maintain itself once it has been created. Facebook users do have the ability to 'like' the Facebook places as well, so encourage visitors to press the 'like' button after they check in.

    Facebook Groups

    Facebook Groups are the places for small group communication where users can share their common interests and express their opinion. Groups allow people to come together around a common cause. Groups are for discussing issues and share related content. When we create a group, we can decide whether to make it publicly avaliable for anyone to join, require administrator approval for member to join, or keep it private and by invitation only. Groups range widely - from light-heated themes to organizing activities to serious topics such as politics and world events.

    Grow Your Business with Facebook

    Facebook is fast becoming a powerhouse of marketing activity due to the sheer number of engaging users on the site and the simplicity of connecting with them directly.

    Facebook can provide your businees with a branding outpost on the web where customers, employees, and even the media can find information about your company, products, and services. Facebook connects you and your staff directly to your customers and fans.

    Facebook can generate new leads for your business by drawing users attension towards what you are offering. Facebook helps in sharing links, images, and posts on a customizable page to project a better sense of your business. Facebook runs tactics liks contents, sweepstakers, etc. that can increase fans and brand awareness of your business.

    Latest Facebook Trends

    The nature of social media marketing is ever-changing, so it is important to constantly stay updated with what the current market trends are. The latest Facebook trends that a business should be aware of are - using the cover photo for marketing, different types of Facebook looks completely different from how it was a year age, so it should not be surprising that marketing on the social network has also changed a great deal.

    Increasing likes for Facebook Page

    1. Create a Facebook fan page with an instantly appearing image, as it will help in attracting more attention.
    2. Keep the Facebook fan page up to date by writing suitable description and posting interesting and friendly page titles. Always try to provide your readers with something fresh to read.
    3. If you are running a contest on your page, then ask your visitors to like your fan page. Facebook contests are the easiest way to get people excited, as the lure of a big prize compels your target customers to 'like' your page and become your fan.
    4. Promote your page on your official website because it help you to get likes from new visitors on your site. Having a 'like' button on your website is an easy way to drives new likes over time.
    5. Synchronize your Facebook page with your other profiles on other social networking sites like Twitter, dig, etc. It wil help you get more visitor response.
    6. Sometimes educational content is a better incentive for a 'like' than a discount offer or a prize, depending on your industry or the target audience. Providing free written content such as eBooks can drive tons of new fans ans customers.

    Facebook Advantages

    1. Increased exposure to potential customers.
    2. Easily create new product or service campaigns online.
    3. Lower marketing expenses
    4. Reach a targeted customer.
    5. Build brand loyalty.
    6. Provide multiple marketing platforms.
    7. Budget-friendly ads.
    8. Marketing strategy is low cost.
    9. Allows businees to communicate with existing and prospective clients.
    10. Can easily update everyone at once about your business.

    Introduction to Twitter Marketing

    Twitter marketing is a powerful tool for companies of every size and structure to reach out to new customers, promote their brand, and connect with the rest of the companies. Users can find out if costomers are talking about them, and the business can accordingly respond. Tweets create another instance for the business that shows up in the search engine results.Twitter serves as a solid foundation for your business to branch out into other social sites.

    Twitter is a great platform for projecting what your company is doing and accessing a large audience,where your Tweets can promote products and events.

    Integrate twitter account to your website

    Create a Twitter Account for Your Business, Before creating a profile, make sure every element of your profile reflects your business identity and personality. Follow the steps given below to create an account for your business-

    Sign up for Twitter or go to twitter.com

    Supply all the required information in the lower box on the right side of your screen including your username, email address, and password.

    Confirm your account

    Twitter will send you an email to the email address you provided that will include a link that verifies your account.All you need to do is to click on the link to activate the account.

    Make your first connections

    When you are done with creating your account, the network will suggest people to follow.Twitter will recommend some popular accounts of celebrities to follow.Skip this step if you don't want to follow an account.

    Add profile details

    Click "edit profile" on the right side of your screen. Upload two different appropriate and suitable photos to your profile and update the basic information that appears in your bio. Try to convey what your business or brand is all about.

    Send your first tweet

    Everything is ready, now you are set to start tweeting! Hit the "Tweet" button and you are off and running with Twitter.

    How to Increase Followers on Twitter?

    1. Grow your community by adding a follow button in your website and promote your username.
    2. Get noticed with hash tag like #Smallbiz etc.
    3. Engage with your followers by collecting feedback to build a better business.
    4. Sync your email contacts with Twitter.
    5. Keep your bio updated with the events or the business campaingn you are running.
    6. Embed your best tweets and tweet to people every day.
    7. You can promote your twitter account on any printed material,e.g.,business cards.
    8. Follow people who follow you.
    9. Make sure you are engaging with your customers on twitter and not to your product.

    Consideration of Using HashTag in Twitter

    The symbol hash, called a hashtag. Afew key points regarding hashtags are :

    1. If you Tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your Tweet.
    2. Don't #spam #with #hashtags.
    3. Don't over-tag a single Tweet.
    4. Use hashtags only on Tweets relevant to the topic

    Types of Twitter Hashtags

    1. Brand Hashtags
    2. Campaign Hashtags
    3. Trending Hastags
    4. Content Hashtags
    5. Event Hashtags
    6. Location Hashtags

    Twitter Marketing Retweets

    1. Recognize Re-Tweets
    2. Where Retweets Appear
    3. Tweets that you Retweeted
    4. Tweets Retweets by Followers
    5. Turning Retweets Off
    6. Undoing or Deleting Retweets


    Engagae Your Customer

    Utilize the @mention to promote the "follower of the day" on instagram, and you will connect with a considerable measur of potential clients immediately . This will advance your customers, which will urge them to work with you significantly further.

    The @mention is used to tag any client in comments inside instagram, and you can employ it to generate the growth of your audience over time. This method can develop a relevant and engage audience of high value to your brand or business. You can also use hashtags (#) as a method of growing your audience.

    Build Content

    Instagram is a predominantly visual type of online networking, and a perfect stage for flaunting items through video or pictures. While building a strategy will work best for the service or products that you are promting. Video is frequently the most ideal approach to publicize viable products. For example, tools, as you can exhibit the utilization of the item. For products such as garments, picturea are more appropirate.

    Always hashtag

    Using hashtags on instagram is basic for your business. Hastags enables users to discover content or brands which they would like to follow. Once a user has been directed to your profile by means of their search, you can then lead them to your website. Instagram allows a maximum of thirty hashtags to be included in a post or commment. However, ensure that you do not overuse them.

    Connect to other forms of social media

    Sharing your instagram content with your other social media accounts will surely save your time and will help to increase your leads. Connect your instagram Profile to a variety of other social media platforms such as Twitter, Tumblr, Facebook, Flickr, and Foursquare. For example, if you have a Facebook business page you can arrange it so that all your instagram posts and photos on your Facebook business page as well.

    Use sponsored ads and posts

    The use of Instagram's Sponsored posts and advertisements have finally spread worldwide and are proving very popular. Instagram advertising is still in the early stages of availability. Ads are available in 30 second video format, as images, and in carousal format too. These adverts are an ideal way to direct consumers to your website or to tell the story of your brand in a better way.

    Post according to an editorial calender

    Instagram was designed as an app to create content via a mobile device. As a result, it is only practical to use one of the various Scheduling tools available, so that you can post systematically. By the help of using an editorial calender, you are able to schedule regular posts on advanced, to keep your followers engaged, It is alse a useful method to use when you are promoying something, or attending an event. By doing so, you will never forget to send out content, and that content can be scheduled to be released when you are because of some reasons not available to do it manually.

    Partner with instagram influencers

    Presently, Instagram has over 40,000 influencers using their platform, and they cover a variety of topics and businesses. They are viewed as the big names of instagram, and by adjusting your image to the right influencers, you can extend your image awareness and number of followers. Your influencer simply needs to incoporate the handle of your brand in one of their instagram posts.

    Ideas to Flip-up Instagram

    The best way to make your post viral is to make it worthy. Following are a few pointers -

    1. Mine positive things about your products and services. Highlight them in your posts.
    2. Add inpirational quotes to compel people to read your post.
    3. Add appealing images or videos. Visuals speak more than thousand words.
    4. Lay a call-to-action for a definite purpose.
    5. Compel users to generate content for you by engaging them in your posts. Repost fan created content on your instagram account.

    Eyeing Your Competitors

    A standout amongust the most essential perspectives to maintaining a fruitful business is looking at your opposition and staying up with the latest developments. The same goes for instagram profiles. This will give you a few ideas for substance that you can post to instagram also. Some of the aspects which one should consider are -

    How do competitors position themselves?

    Discover how your rivals position themselves on online networking. You can simply visit each of your competitors profiles for inspiration. These bios give you an idea of how you can position yourself on Instagram in order to be attractive to your target audience.

    How Often do Competitors post?

    In case you're thinking about how active you ought to be on instagram, consult competitive research. Obviously, this isn't all you haveto know with regards to social activity. You ought to Likewise take a look at the engagement your competitor gets on instagram. Analyze the number of posts and engagement to see where competitors post and recieve the most (or least) audience response.

    What do Competitors Post?

    Get inspiration for the type of posts you ought to publish on Instagram by analyzing the competitor's top content specific to that platform. This analysis can help you figure out whether you should post photos or videos, when you should post them, and the type of captions you should include with the posts for best engagement opportunities. Using these posts as inspiration, you can come up with interesting ideas for your business that will fit well on Instagram.


    Social Media Marketing SMM Training Short Course

    1 Month


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